The Importance Of Web Design
As we all know, having a well-designed website is a hallmark signal to your consumers that says you are a professional and legitimate business. But there’s more to it than that. Just because you have a website up, does not mean you’ll be viewed as “the professional” in your industry. You need someone who knows web design inside and out to make sure they hit all the right cues regarding your customers.
What I mean by this is, back in 2001 when I began designing websites, there wasn’t much to it. It was simple, straightforward, and did not have all these different components to consider in comparison to today. All you needed in the early years was a minimal amount of design and photos, and people would click through your site to find what they were searching for.
Nowadays, if your website looks anything less than the status quo, people who are in search of your products or services will simply move on to the next site. This happens all the time, and I am no exception to that. If I come across a website that is poorly designed and is wanting me to give out my credit card number or personal information, I would just hit the back button and move on.
Websites are supposed to portray multiple messages in one brief glance, but the most important message you want your website to send to visitors is, “we are legitimate, and you can trust us.”
The way to get that message to come across as clearly as possible is to have a clean, modern website, with the right tools and documents in place.
1. Does your website have a good layout?
Do your research and look at your competitors. By looking at websites within your niche, you will begin to notice similarities you should more than likely incorporate into your website. Also, your website has to flow and should not be cluttered with undesirable content. The more simple and straight to the point your website and content is, the more enjoyable you make visiting your website.
2. Are you using proper grammar?
Are you using Industry Terms? If you use words or terms that do not relate to your audience or industry, your visitors won’t understand the message you are trying to share.
3. Does your website have Social Media Buttons?
You want your website and your social media profiles to link back to each other. If you are not using social media to increase brand awareness and loyalty, I would suggest that you start. Social media can do more for your business than you could ever imagine. For more information on the value that social media can provide your business visit Hubspot. Hubspot offers an incredible amount of free, useful information and is one of our favourite online resources and Content Management Systems to use.
4. Is your content well-written, and does it provide useful information?
If you look at many successful websites, they give their visitors information for free and then later within the article will place an opt-in email form within the article. (Hint: This article is a perfect example). More importantly, the content being provided has been properly edited and formatted. To make sure your content has been well written and is easy for your visitors to read take a look at using Grammarly. Grammarly is an online editing software that analyzes everything you write whether it be in a word doc, an email, or a blog post.
5. Do you have an email capture tool on your homepage?
Get more out of your website visitors by giving them a means of staying in contact with you. Having this tool will allow “cold leads” to leave their email addresses, in which you will then be able to email more information and offer your expertise and services.
6. Do you have high-quality photos?
Many websites make the mistake of using poor-quality images or images that are not properly resized. When customers come to your website, give them what they deserve. High-quality everything! Photos, content, products, services, and customer service.
7. Is your logo clear and easily visible?
Does your logo look unprofessional or is distorted in some places? If so, then maybe you should consider having us revise it for you. Side note: We do have in-house graphic designers ready to tackle any project you need including using the logo you currently have created and bringing it to life a bit.
8. Does your website load quickly?
Your website and web pages should load within 1-2 seconds. If it doesn’t most of your visitors will get turned off and continue browsing.
9. Is your website mobile responsive?
Your website and web pages should be built to load on any phone, laptop, tablet or desktop device. Today, more than 60% of website traffic is coming from mobile users.
11. Do you have a “Terms and Conditions” policy in place?
This is where you outline the rules of your website to your visitors or members, so there is no misunderstanding of what is not accepted as proper conduct. To make your life easier, Shopify offers a “Terms and Conditions generator,” which you can later alter to your specific needs.
If your website meets most if not all of those checkmarks, then your website is in pretty good condition.
If on the other hand you are missing a few and know how to update your website yourself, I would suggest you get that taken care of right away.
Now, if you happen to fall into this last category of, “I don’t know anything about web design and don’t know how to update my content,” or “I don’t have a website,” simply send us an email and we can:
- Walk you through the process we use when designing websites.
- Review your website for free and inform you as to what needs to be improved upon.
- Started right now and get a website built for you within a few days.
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