How To Optimize Content Creation

Marketing, Social Media

Do You Have a Content Creation System?

Are you constantly on your phone, trying to keep up with creating quality, creative content without a content creation system, and feeling like you need more time?

Probably.

I remember when I first started building on Instagram, I did not have even the slightest clue of what I was doing. I was glued to my phone, spending countless hours trying to create amazing content for my audience. In addition to doing all of that, remembering when to post the content I created was another story altogether. Overall, I had a bit of a learning curve, but I got through it. Now, I can show you how to create your content creation framework so you don’t need to struggle as I once did.
Ready to learn how to free up a ton of your time?
Of course, you are. Who doesn’t want more time to focus on more important things?
Alright, so firstly, content creation.

Content Creation

The way that I like to approach my content creation system is by giving myself dedicated time throughout a given day or week. Doing so will allow you to sit down and focus. I usually spend about 4-8 hours over the weekend. Following this strategy allows me to create roughly one month’s worth of creative content. Instead of being on my phone, I opened up more time.
Yes… you read that right. One month’s worth of creative content. To put this into perspective, I currently operate one website, four Facebook groups, 3 Instagram accounts and two Twitter feeds strictly for my business and personal use. That doesn’t include the accounts we take care of and manage on behalf of our clients.

So how do I manage to create that much creative content?

Simple.

Firstly, when it comes to content creation as a whole, the starting point for anything should always be TEMPLATES. Develop the framework for almost any type of content you will be creating.
For example, let’s say you have a website and need to publish articles on specific subjects, or they require unique writing styles and formats. Easy enough. Create templates for each of those once so that any time you need to, you can immediately open up the framework and fill in the blanks. The same thing would go for all of your social media channels.

Instagram templates, Facebook templates, Twitter templates, and so forth.

Put in the work now to get all of the nitty-gritty details out of the way, so that you can get back to focusing on your business.

Content Scheduling

Secondly, people need to consider using content scheduling software or application when first starting out.
Content scheduling software does exactly what it sounds like. It allows you to select the specific times of day you’d like to post your content. Better yet, when it comes to social media, the software even allows you to have captions for your posts pre-written. So what does that mean?  Instead of creating those damn captions on the fly, they can all be pre-registered, and you won’t have to worry about it!!  Although some of these applications come at a cost, incorporating them will greatly optimize your content creation system.
If being able to schedule your content is of interest to you, there are three scheduling software/applications I would recommend. There are pros and cons to each of the platforms, so take a look at the summaries below. I’ve also attached a direct link to what each platform has to offer, just click on each of the names!


Buffer

Starting $0/month

• up to 3 accounts
• 10 scheduled posts per account
• Instagram, Facebook, Twitter, Pinterest, Google+, and LinkedIn
• Mobile App to download so you can use both phone and computer


Later

Starting at $0/month

• 1 profile per social media channel
• 30 scheduled posts for Instagram, Facebook, and Pinterest
• 50 scheduled posts for Twitter


SproutSocial

Starting at $99/month

• Complete social media management
• All-in-one social inbox
• Monitor profiles, keywords and locations
• Tasking and social CRM toolset
• Publish, schedule, draft and queue posts
• Social content calendar
• Group, profile and post-level reporting
• iOS and Android mobile apps
• Includes 5 social profiles

That’s it for today, folks! If you have any questions regarding content creation or this article, feel free to send us an email!

Don’t forget to share this with others who may find this useful!

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