Blogging 101: When to Blog to Boost Your Website’s Ranking

SEO, Website Traffic

Did you know approximately 1.7 billion people use Google Search daily? Many of those people could be looking for the exact thing you provide. If you’ve been looking for ways to boost your website rankings – where you appear in search engine results – look no further. Making informative and well-written posts is one of the easiest ways to get better search engine optimization or SEO results. You may be asking yourself questions right now: How often should you blog for SEO? How many blog posts does it take to get traffic? What are the best days of the week to publish blog posts? How often should you blog to make money?

If you’ve asked yourself these questions and more, you can stop searching for answers. You’ve found them.

This article will answer all your questions on blogging for SEO. All you need to do to become an expert on the topic is start reading. 

How Does Blogging Impact SEO?

Knowing how to blog effectively helps boost SEO quality and rankings by positioning your website as the answer to your customer’s questions. You are proving to Google that you are a trustworthy resource by providing a relevant reply. In short, quality and relevant content will help Google determine whether to boost or lower your website in the search results.

Using SEO best practices and tactics gives you a better chance of ranking higher in search engines, complements your overall writing, and makes your website and blog content more appealing to customers.

A big part of knowing how to write an effective blog post is knowing when to post and how often to post. These will be discussed in depth later on in the article. For now, we’ll focus on some other essential parts of effective blogging – keywords and links.

Keywords are specific words related to the topic you are writing about and want to discuss. When people turn to search engines and enter a search query for that topic, they will use exact words to find what they’re looking for. For example, when looking for a more protective dog than other dogs, someone might search “best guard dog” or “most protective dog.”

There are many variables to consider when selecting the right keyword to rank for, and we’ll be releasing a blog post about that soon. Taking your time is essential when completing your keyword research to ensure it is done correctly. Using keywords effectively ensures that your blog post will appear in the search results and end up in front of potential customers.

It’s important to remember how often to use keywords. Too little, and you might end up on Google’s naughty list for “Keyword Stuffing.” The term keyword stuffing relates to overusing a keyword in a blog post or web page. This SEO tactic can negatively impact overall ranking and writing quality.

Adding an extra layer to your SEO strategy.

Using link-building strategies to improve your SEO rankings can help show search engines that your content is valid, relevant, and trusted by other sources. Using internal and external links is always a good idea. Internal links piece together different blog posts and pages hosted directly on your website. External links connect to external sources that are not hosted on your website. Most times, external links can help complement your writing by backing up data you’ve added to a post or page, adding a layer of credibility to your report.

Example of an Internal Link: 

Imagine you had a website dedicated to making food and just shared a post about making chocolate milk. Now let’s pretend that you had also released a post about the best temperature to refrigerate milk. Inside your chocolate milk post, you might add a link to your other article to remind readers of the best refrigeration temperatures. 

Example of an External Link: 

Applying the same idea. Let’s continue onward with our chocolate milk post. Let’s pretend you found a blog post on another website about adding hazelnut flavouring to your favourite chocolate drinks. If you wanted to share that information with your readers in your chocolate milk, you would mention the steps and link to the original post you are pulling information from. Citing your sources is best practice and encouraged.

How Often Should You Blog for SEO?

If you are starting, you likely have many questions about finding the right frequency when posting.

The first thing you need to know is that it’s more important to post consistently than to post frequently. By posting consistently, you are proving to be reliable, which creates an expectation of new content for your customer. In addition to being consistent, you must ensure your blog posts are high quality and add value to readers’ lives.

The sweet spot for posting is twice a week to get good results, especially if your blog is newer. If you should post more often than that, post no more than once daily. Releasing blog posts too frequently can make your blog appear more like clickbait than informative and reliable.

If you’re starting your blog, posting twice a week will help you rapidly build up the amount of content you need. You should have about ten to fifteen posts before you launch your blog. Make sure that you publish consistently after you have launched.

The more posts your blog gains, the better. Consider the variety of topics you should center your blog around. Think about what type of audience you want to gather and write with that audience in mind.

The most important thing is to keep posting and adding value and insights. Blogs with outdated content can and do fail, so always try to keep your posts fresh and up-to-date. An excellent way to do this is to keep track of each post in an excel sheet and update any statistics or data you put in each year. Afterwards, republish and recycle your post.

How Often Should I Blog to Make Money?

Some people blog to increase brand awareness and give their audience additional value and insights. Others blog to make more money. Some might even blog to do all three things.

If you’re asking, “how often should I blog to make money?” Here’s the simple answer. 

You should blog twice weekly on average if your goal is to make money. The time it takes to get results and begin making a profit is subjective to your industry. There are some stats out there about how many blog posts to get traffic, which can help you achieve your goal of making money.

It might take a little time before your blog starts making money, but by incorporating the information we shared with you above, you’ll be able to take the proper steps to see the financial gains you want.

How Many Blog Posts to Get Traffic?

Now you know how blogging affects SEO, how often you should post for SEO, and how often you should blog to make money. But how many blog posts should you have to get more traffic? 

It’s recommended to start a blog with at least 10-15 posts to get traffic. As mentioned earlier, the trick is to publish blog posts consistently after launch. Studies show that blog traffic generation increases once a blog reaches 20+ relevant posts.

Quality of writing is equal to, if not more important than, the number of published posts. Especially since Google’s latest update releases. Next up: When is the best time to publish blog posts?

Content calendar, how often should I blog to make money, best days to publish blog posts

What Are the Best Days to Publish Blog Posts?

Knowing which days to publish blog posts will help you create a schedule of when to publish content. The best days to publish blog posts are mid-week, especially Tuesdays through Thursdays. As a quick add, Tuesday and Thursday posting dates also hold true for social media posts. Creating a posting schedule will help you stay on track, get views, and optimize your content to show up in search results.

The worst day of the week to publish blog posts or social media posts has proven to be Sundays. Sundays are generally seen as a day of rest and spending time with family, so people typically look for something other than informative blog posts.

 However, knowing the typical best days of the week is just a starting point. Once your blog gets traffic, you can view the traffic data you receive and adjust it as needed. The data will tell you when people are viewing your blog so that you can optimize your posting schedule. Knowing when to post might give you an extra advantage over other bloggers in your niche.

What’s the Best Time of Day to Post?

Many may say there’s no best time to publish a blog post. We’re here to tell you that’s not entirely true. While there isn’t technically a best time to post a blog entry, there are benchmark times that will get you more engagement.

On average, studies have shown that the best time of day to post is between 7 AM to 1 PM. This time reaches a peak between 9 and 10 AM, ultimately when you should schedule your blog posts to be published.

Many people examine their e-mails, go through social media, or look for information in the mornings before they start their day. You can experiment with this to find the best time to post for you. Examine the views of your page and what times people access it. Doing so can help you optimize and specialize your blog for your readers while drawing in potential new ones.

Why You Want an Effective Blog

For many reasons, an informative, value-first blog is one of the best features of a well-designed website. An informative blog helps you get the most out of your website. It’s easily one of the most essential tools in your marketing toolkit.

A well-written, authoritative, and fully optimized blog can say many things about someone’s online presence and business objectives.

Blogs can show readers that you are:

  • Knowledgeable and professional.
  • Devoted to the quality of your work. 
  • Making your blog the best resource possible.
  • Caring and aim to provide helpful answers to people.
  • Open to working with new clients and can help overcome specific hurdles. 

An informative blog will increase traffic and help convert website visitors from online searches into paying customers. Using SEO best practices when writing blog content will help you appear for industry-specific search terms in online searches. Then, when someone is looking for information and trying to solve a problem, your website will be one of the first they see.

Showing potential customers that you are a reliable source of information will make them more likely to return to your blog. And, if you sell products or services, this will make people more likely to buy from you. 

Lastly, a well-made blog is a part of having your website constantly accessible. If a potential customer has questions that they don’t think merit having to reach out to you, all they need to do is search your blog to find the answers they are looking for.

It’s important to manage your expectations of how SEO works and note that many elements of SEO take time before they take effect. Even though a well-made blog can help build credibility for your website and your business, some SEO components might take longer to be recognized by Google.

How to Keep Up with Content Creation

Now that you’ve learned how often you should post and when to post blogs, you may feel slightly intimidated by how much work there is to keep up with. It might seem overwhelming to try and create quality content that meets the standards of both Google and your customers that many times a week. 

You’re not the only one with this problem. Many people need help to keep up with the demand of creating so much content. That’s why you can find tips on keeping up with content creation here. We’re sure you’ll be relieved to know it’s easier than you think.

Templates are the best tools you can have in your arsenal to make the content creation process easier for you or your team. Take some time to create templates that fit your blog’s content structure and topics. Once you have the basic framework, you can fill in the templates to create blog posts that cover your readers’ needs.

Templates can be formatted for any blog post, no matter how unique or informative they need to be. Templates can even be used to create social media content like Facebook or Instagram posts if you need those too.

The next best tool to have in your content creation arsenal is content schedulers. Using software like Loomly or Sprout Social, you can schedule when to post your content and quickly get ahead of your workload.

Streamlining the process of content creation is easier than it seems. You could quickly churn out content for a month ahead of time by setting aside a few hours a week for this. By following these tips, you’ll avoid being overwhelmed by everything you must do.

Other Tools to Help Your Blog

We’ve covered how often and what time of day to post your blog posts and what keywords to use. But did you know there are other tools that you should know how to use for your blog? Fortunately, these are simply plugins for you to add, making it easy for you to use these tools.

Many of these plugins are free to use. The ones that cost money are inexpensive and will help your business in the long run. These plugins will make blogging for SEO more efficient than ever, meaning you’ll get more traffic.

One plugin you should consider using is the Yoast SEO plugin. If you’re starting out with search engine optimization, this excellent tool, whether you use the free or the premium version, will help. The premium version has more useful tools, like preventing 404s from showing up. In addition, you’ll have access to all the explainer courses made available inside the Yoast SEO Academy.

Another good software to use is the Fathom Analytics plugin. Although this plugin costs fourteen dollars per month, it is essential to your blogging experience. Fathom Analytics will allow you to analyze the data given to you thoroughly.

Fathom Analytics takes care to be mindful of your privacy, something other plugins only sometimes manage to do. In addition, their dashboard is straightforward to learn how to use.

By using these plugins, as well as other plugins you might find, you’ll be able to make your blog better than ever. More importantly, a better blog means better website rankings.

Reach Out to Us

Now that you’ve learned the answer to “how often should you blog for SEO?” you’re ready to answer an entirely different question. What should you do next?

The answer is simple: you should contact us. Whether you’re trying to build your brand, strengthen the connections you have, or start a new project, we can help. Simply fill out the form with as much information as you can provide, and we’ll get back to you as soon as possible.

Getting help from our team of super creative people is the best possible move you could make. Your website’s rankings will thank you.

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