Your Instagram Bio…

could argumentatively be one of the most important parts of your Instagram profile. Especially when it comes to attracting new followers and building your brand.

But why?

Think of it this way. If you go to a website and the homepage is not organized and provides you with the information you’re looking for, would you stay on that website? Probably not. You’d move on to the next website until you found one that matched what you were looking for.

This means you’re going to want to make sure your Instagram bio has everything it needs to attract the audience you’re after.

Let’s get to it!

In order for you to attract your desired audience you need for them to understand exactly who are and what you are all about.

Want to stand out in a specific niche profession or showcase a particular skill? Perfect, then make sure to highlight one if not all of those within your bio.

Let’s take a look at a few of my favorite brands that I think did an incredible job with their bios.

If you guys would like a worksheet we developed to help you write the perfect bio, you can download it here.

Clickable links within your Bio.

As of this year, Instagram has added a neat little feature that now allows you to add additional brands, and personal accounts. Check it out!

When you include a “#” or “@” in your bio, it automatically becomes a clickable link that will lead visitors to either a hashtag or another profile. That means you can now use your personal Instagram bio to promote your Instagram business profile!

Oh, and before I forget, you can also add your website link to your bio to guide people from Instagram to where you sell your products and or services. There is an additional tool for those of you who operate ecommerce websites, and I will be providing it to you in another post coming up!

Instagram’s Business Profile Option

If you run a service based business or are a personal brand you can choose to opt-in to using Instagram Business Profile. Once you have switched your Instagram account from personal to business you will be able to include your email address, phone number, and physical address on your profile without having to use the character spaces available in your bio. If you chose to go with a business profile, visitors will then be able to contact you directly via phone or email. Pretty cool right?

Instagram Stories and Highlights

One of the best features to ever hit Instagram (in my opinion) is definitely Instagram Stories and Highlights. This cool feature allows you to place permanent stories on your account and highlights moments you believe make up exactly who you are and what you do.

You can find the stories highlights you’ve made directly underneath your bio, and people can play them anytime they visit your profile! This is literally one of the best ways to show the best parts of you and your brand to your audience.

Why should you use Instagram Stories and Highlights?

For starters, Instagram Story Highlights gives you the ability to show more than you ever could in just a few sentences. It allows the brand to share more information and provide more value with people who visit your profile than your bio ever could.

To sum things up, your Instagram bio and the features that come with it are extremely important in establishing your brand, attracting your ideal audience, and increasing sales. Plus, with all the tools provided by Instagram and third-party apps, there is no better time to revisit your bio, make sure everything is on point, and to make a killer first impression.

Next week we’ll be covering why and how you should structure your Instagram content. Stay tuned!

Want to know what it takes to build a massive following? Check out this article

“15 Instagram Influencers – 4.5 Million Followers – How to run a successful Instagram Account”

Already have a your Instagram Bio down pat? Fantastic, check out an easy way to simplify managing your content by scheduling it all via Buffer 

The Digital Gold Mine That No Multi-Location Brand Has Found

"Every problem has a solution. You just have to be creative enough to find it" ~Travis Kalanick Months ago I uncovered a problem many multi-location brands and businesses are struggling with and thought to myself... "ouch... that's costing them...

Impact Branding: What To Consider

A Brand Is Everything To A Business... and without it, a business is simply just another business without a means of differentiating itself from others like it. Your brand is your gateway into the world, more specifically to your customers, and is...

Branding Pays Dividends

Branding pays dividends month after month and year after year. But before we dive into that, do you think you have positioned your brand to sustain market changes and to remain in the hearts and minds of your customers? That of course is a loaded...

Why Marketing Executives At Mid-Large Size Businesses Are Dropping The Ball With Social Media

Let Me Start By Asking You This... How much time does your organization devote to social media content marketing and engaging with its audience? Is your content informative and providing value or is your content simply transactional? When was the...

Save Time Creating And Sharing Content

What does content creation look like for you? Are you constantly on your phone, trying to keep up with creating quality content , and feeling like you need more time? Probably. I remember when I first started building on Instagram, I did not have...

Using Your Instagram Content Strategically

Remember when Instagram first became a thing? Roughly 8 years ago on October 6th, Instagram was born. Fresh on the scene as the new kid on the block, Instagram hit app stores with only one feature. Remember? The only type of Instagram content we...

Building Your Brand On Instagram

Before we can get into building your brand on Instagram, you need to know what branding actually is and what it takes to build one. When most people think of branding they immediately think "Logo," but it doesn't stop there. In-depth, it is so much...

The Importance Of Your Instagram Bio

Your Instagram Bio... could argumentatively be one of the most important parts of your Instagram profile. Especially when it comes to attracting new followers and building your brand. But why? Think of it this way. If you go to a website and the...

15 Instagram Accounts – 4.5 Million Followers – How To Run A Successful Instagram Account

What does it take to run  a successful Instagram account? That is the big question for individuals as well as businesses of all sizes. Social media as a whole has taken everything we know about online business and has transformed the way people and...

7 Reasons Why Small Businesses Should Have A Well-Designed Website

The Truth About Why Small Businesses Should Take Web Design Seriously Over the many years, I have been building websites for clients, I have come across many people who understand the significance of having a website and what it ultimately means...

Let's Start Something new
drop us a line!

If you are contacting us regarding a new project you would like to work on please be sure to provide us with as much detail as possible.

Chat soon!

Good Things Happen To

Those Who Join Our Newsletter

We regularly send out free strategies, access to software, ebooks and hot giveaways!

By signing up for our newsletter you will also receive our latest marketing hacks, company news, and updates from our team.

Success! Welcome aboard! If we ended up in your spam folder please mark us as not spam.