The Truth About Why Small Businesses Should Take Web Design Seriously
Over the many years I have been building websites for clients, I have come across many people who understand the significance of having a website and what it ultimately means for their business. But I have also met many people on the other side of the spectrum who have chosen to ignore their website entirely. Why? Simply because they believe that they don’t need a website because they don’t sell digital products. That sort of perspective on having a website is leaving hundreds if not thousands of dollars a year on the table for other businesses to take. If you are one of the people who have chosen not to have a website or haven’t given your current website the makeover it desperately needs, you should consider the long-lasting implications it could have on your business.
Side note: If you have a website, but it has been poorly designed, your website may be conveying these messages to potential customers:
- That you can’t afford a good website.
- You don’t do good work.
- That you don’t have enough work to put good photos on your website.
- You aren’t interested in attracting new clients.
- That you aren’t a professional company.
Here are just a few reasons why you should have a properly designed and optimized website and what it can mean for you and your bottom line.
You are providing the people in need of your products/services an additional means of contacting you:
Let’s face it, every business owner regardless of how big or small the business is, knows that it can sometimes become quite difficult to get back to all prospective clients right away. So why not give them the option of scrolling through your finished projects, and give them something to desire. From there, once they have decided that you are the business they want to hire, give them an option to send you an email straight from your website. People like simplicity and convenience and having to copy your email from your website and then paste it into their email provider is, well, inconvenient.
Having A Website Is A Cost Effective Means Of Marketing:
Realistically having a well-designed website made can cost anywhere between $500-$10,000 depending on the type of website you need. Don’t worry. The average website will cost around $500-$2000. From there, your only recurring bill will be from your hosting provider which can cost anywhere between $150-$500 per year. And maybe the IT guy you decide to pay hourly to update and maintain your website. In either case, you pay to have your website designed properly once, and then your only concern is your hosting provider. Not a bad deal. Small investment, for a long-term payoff.
Your website and social media accounts are accessible 24/7:
Think about this for one second. How convenient would it be for you to have potential clients shopping around your website for the products or services they want/need, while you are asleep? You wake up the next day to 5 or 10 emails asking you about your products or services that you would not have if not for your website. This has happened to me on countless occasions. When those emails come in, you can answer them back in just a few short minutes while you are having your morning coffee to schedule phone calls, appointments, or estimates. The beauty of it all is that you are making it significantly convenient not just for you, but for your customers.
The Convenience Of It All:
Your clients can now search the web at any given time while sitting in their local coffee shop, on their couch or in their backyard, and can easily access your website and services. What is more convenient than that? Certainly not driving around looking for different stores or businesses that may or may not offer the products/services you offer. Smart, competitive businesses realize that convenience for their customers is and will always be a key factor in closing more sales. That is why many successful businesses have up-to-date websites that make their products and services readily available for purchase.
You Are Building Credibility:
For starters, having a beautifully designed website that is constantly updated and maintained tells your customers that you take pride in your work. The second piece of credible information that you are giving your customers is transparency. The ability to tell consumers, before they even meet you, why they should trust you by sharing the testimonials and facts you have supporting those claims. Believe it or not, most people nowadays check the credibility of businesses they want to buy from before actually completing a purchase. People tend to trust a business after they or someone they know have done business with you before.
Website Traffic Converts to New Customers:
Regardless of whether or not you’re selling anything online, getting traffic to your website always translates to increasing revenue. Today, most people rely solely on Google to find the businesses they need or want to hire, and that is it, and unless you are on the first page, you won’t be getting much attention. You want your business to be found on the first page of search engine results when customers search for a business in your niche. If you don’t have a website, one that has been properly designed, you are 100% missing out on all the customers who are deciding where to go based on an online search.
You Will Finally Be Getting The Most Out Of Your Business:
By having a well-designed website you can have all of your staff, including yourself, focused on doing the things you are good at, while your website is doing what it is good at. Helping you reach new clients and drive more sales 24/7.
There are many more benefits to having a high-quality website up and running, but those are the main reasons. Lastly, ask yourself one question. How much is that new customer worth to you?
Your website will be one of the most valuable tools in your marketing toolkit. It’s what draws people in, shows them your value, and encourages them to contact you. Keep in mind that simply having a website isn’t enough in today’s online world and that all though it costs a bit of money upfront, a properly designed website can serve you and your business for many years to come. With that said, unless you have experience in web design yourself and know what you are doing, I would recommend taking a look at hiring a professional to tackle any web design needs you may have.
Is your website doing everything it can for your business? Find out today with our Complimentary Online Marketing Audit.